Kenneth Noid facts

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Dominoes discontinued use of their mascot "The Noid" after a mentally ill Kenneth Lamar Noid, thinking the character was based on him, held a Dominoes hostage and later killed himself.

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Dominos Pizza stopped using its "Avoid The Noid" mascot because a 22 yr old paranoid schizophrenic named Kenneth Noid--thinking he was the real Noid--took 2 employees hostage with a .357 magnum revolver.

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1. In the 1980s, Dominos Pizza had a campaign centered around "The Noid". It was discontinued in 1989 after a mentally ill man named Kenneth Noid took Dominos Pizza workers hostage after he thought the ads were a personal attack on him.

2. Domino's discontinued using the Noid as their mascot because a mentally ill man named Kenneth Lamar Noid thought the ads were a personal attack on him. In retaliation, he took two Domino's employees hostage, demanded $100,000, a special-made pizza, and a salad. He later killed himself in 1995.

3. Dominos discontinued the Noid after a mentally ill man named Kenneth Noid thought Dominos was personally attacking him. He took two employees of a Dominos restaurant hostage and forced them to make him pizza. The police chief would later tell reporters "He's paranoid."

4. The Noid, Domino's 80's Pizza mascot, was retired after a paranoid schizophrenic named Kenneth Lamar Noid entered a Domino's Pizza in Atlanta and held two employees hostage at gunpoint. He believed the commercials were making fun of him.

5. Domino's Pizza discontinued use of the "Noid" character after a paranoid man named Kenneth Noid took two Domino's employees hostage after thinking the character's ads were an attack on him.

6. Domino's discontinued it's use of their mascot 'The Noid' after paranoid schizophrenic Kenneth Noid robbed an Atlanta location, convinced the ads were aimed at him specifically

7. Kenneth Lamar Noid, who took 2 hostages at a domino's pizzeria when he thought the "avoid the noid" ad campaign was a personal attack on himself.

8. In 1989, a man named Kenneth Noid became paranoid that Domino's Pizza's Noid character was an attack on him. He then held a Domino's store hostage, forced them to make him a pizza, and demanded $100k. The chain quickly discontinued its mascot.

9. Domino's Pizza discontinued the 'Avoid the Noid' marketing campaign after Kenneth Lamar Noid held two employees hostage at gunpoint in 1989, under the impression the campaign directly targeted him. He later killed himself, resulting in permanent cancellation of the campaign.

10. The “Avoid the Noid” campaign by Domino’s Pizza in the ‘80s was ended after a tense stand off at a Domino’s pizzeria. Kenneth Noid, a mentally ill man, held workers at hostage because he thought the ad campaign was targeted at him. The police chief later called him “para-Noid”.

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You can easily fact check it by examining the linked well-known sources.

Dominos Pizza mascot "The Noid" was discontinued after Kenneth Lamar Noid, a mentally ill customer, held 2 Dominos employees hostage for 5 hours, thinking "The Noid" was a personal attack on him.

Dominos abandoned its successful "Noid" mascot after a man named Kenneth Noid became convinced Dominos was attacking him and held a shop hostage at gunpoint. - source

Domino's former mascot the Noid was allegedly discontinued after a mentally ill man named Kenneth Lamar Noid who, believing the ads to be a personal attack on him, took two Domino's employees hostage. He only surrendered after forcing the employees to make a special pizza and salad for him. - source

Domino's got rid of the "Noid" mascot after a paranoid schizophrenic named Kenneth Noid took hostages believing the ad campaign to be a personal attack. - source

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In 1989, a mentally ill man named Kenneth Lamar Noid held two employees hostage demanding a special pizza, a copy of a book, and $100,000 at a Domino's in Atlanta after believing the Noid was a personal attack on him. The police chief later noted to reporters that "He's para-Noid."

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In 1989, Thinking Dominoes 'The Noid' character was about him, Kenneth Noid held two employees of an Atlanta Domino's restaurant hostage for over five hours after forcing them to make him a special pizza and a salad