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While investigating facts about Noid Mascot, I found out little known, but curios details like:

Dominoes discontinued use of their mascot "The Noid" after a mentally ill Kenneth Lamar Noid, thinking the character was based on him, held a Dominoes hostage and later killed himself.

Dominos Pizza stopped using its "Avoid The Noid" mascot because a 22 yr old paranoid schizophrenic named Kenneth Noid--thinking he was the real Noid--took 2 employees hostage with a .357 magnum revolver.

In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across. Here are 18 of the best facts about Noid Mascot I managed to collect.

  1. Domino's discontinued using the Noid as their mascot because a mentally ill man named Kenneth Lamar Noid thought the ads were a personal attack on him. In retaliation, he took two Domino's employees hostage, demanded $100,000, a special-made pizza, and a salad. He later killed himself in 1995.

  2. The Noid, Domino's 80's Pizza mascot, was retired after a paranoid schizophrenic named Kenneth Lamar Noid entered a Domino's Pizza in Atlanta and held two employees hostage at gunpoint. He believed the commercials were making fun of him.

  3. Domino's discontinued it's use of their mascot 'The Noid' after paranoid schizophrenic Kenneth Noid robbed an Atlanta location, convinced the ads were aimed at him specifically

  4. In 1989, a man named Kenneth Noid became paranoid that Domino's Pizza's Noid character was an attack on him. He then held a Domino's store hostage, forced them to make him a pizza, and demanded $100k. The chain quickly discontinued its mascot.

  5. The 1980's mascot for Domino's called 'The Noid' was retired because a paranoid schizophrenic named Noid took two Domino's Employees hostage thinking the 'Avoid the Noid' ad campaign was targeted at him.

  6. Dominos Pizza mascot "The Noid" was discontinued after Kenneth Lamar Noid, a mentally ill customer, held 2 Dominos employees hostage for 5 hours, thinking "The Noid" was a personal attack on him.

  7. Dominos abandoned its successful "Noid" mascot after a man named Kenneth Noid became convinced Dominos was attacking him and held a shop hostage at gunpoint.

  8. 90's Domino's mascot The Noid was discontinued after a paranoid man named Ken Noid held Domino's employees hostage 'cause he thought The Noid was a personal attack against him.

  9. Domino's former mascot the Noid was allegedly discontinued after a mentally ill man named Kenneth Lamar Noid who, believing the ads to be a personal attack on him, took two Domino's employees hostage. He only surrendered after forcing the employees to make a special pizza and salad for him.

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Domino's got rid of the "Noid" mascot after a paranoid schizophrenic named Kenneth Noid took hostages believing the ad campaign to be a personal attack. - source

Domino's Pizza discontinued its Noid mascot after a madman named Kenneth Noid interpreted the commercials as a personal attack and held 2 domino's employees hostage at gunpoint.

Domino's stopped using the Noid Mascot after a mentally ill man believed the ads were targeting him specifically. He held two employees of an Atlanta Domino's restaurant hostage for over five hours.

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