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Toru Iwatani facts

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Pac-Man creator Toru Iwatani wanted to turn arcades into date hangouts "that would not be intimidating to female customers." Pac-Man "appeals to a new generation of female players who have grown up empowered and want to be the pursuer rather than being the pursued."

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Video game designer Toru Iwatani wanted to create a video game that could appeal to girls. To gauge their interests, he sat in cafes and eavesdropped on female conversations, until one day a group began discussing favorite foods. He used this info as the basis to create Pac-Man.

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  1. Pac-Man's designer Toru Iwatani, created the game to help attract more female arcade and video game players.

  2. Pac-Man creator Toru Iwatani has said that he originally designed the lovable character to appeal to women.

toru iwatani facts
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