Marketing Campaign facts

While investigating facts about Marketing Campaign Template and Marketing Campaign Examples, I found out little known, but curios details like:

When Crystal Pepsi was released, Coca-Cola released a competitor called Tab Clear, however Tab Clear was intentionally marketed poorly in order to hurt Crystal Pepsi's image by product association. The "born to die" strategy was successful and both campaigns were dead 6 months later.

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Breakfast wasn’t regarded as the most important meal of the day until an aggressive marketing campaign by General Mills in 1944. They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on the radio.

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In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across answering what is a digital marketing campaign. Here are 50 of the best facts about Marketing Campaign Ideas and Marketing Campaign Definition I managed to collect.

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The saying "breakfast is the most important meal of the day" was originally coined in 1944 by a marketing campaign from General Foods, the manufacturer of Grape Nuts, to sell more cereal.
A San Antonio news station had to call in a Bomb Squad after bring sent a suspicious cake with wires sticking out of it. A number was written on the box which made the cake vibrate when dialed. Attached was a note signed by the Joker. It was all part of a marketing campaign for The Dark Knight.
The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.
Subaru created ad campaigns for lesbians after market research showed lesbians were a large portion of their customer base.
The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.
"Breakfast is the Most Important Meal of the Day" idea came from a company trying to sell more cereal during its 1944 marketing campaign
The Church of Scientology is a corporation, and the actual "church" is just an arm of the corporation. They also have another arm called "Golden Era Productions" tasked with producing propaganda and conducting worldwide marketing campaigns for Scientology.
Japan's love of salmon as a sushi staple is a result of a successful Norwegian marketing campaign in 1986

marketing campaign facts — What is a drip campaign in marketing?

Marketing Campaign data charts

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marketing campaign fact data chart about First 100 conversions in my digital marketing campaign — First 100 conversions in my digital marketing campaign

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While creating the first Tomb Raider video game in 1996, a developer increasing Lara Croft's breast size by 50% accidentally enlarged them by 150%. Others approved of the change before he fixed the mistake, and the marketing campaign emphasized Lara's exaggerated body. It became a #1 hit.

The ‘Pledge of Allegiance’ most commonly known today was conceived and promoted by magazine marketer James Upham as part of a campaign to sell flags to public schools. - source

As part of a marketing campaign in 2012, Nestle posted a photo on Instagram of a person in a bear costume playing drums, using Kit Kats as drum sticks. Nestle removed the photo shortly afterwards amid controversy that it looked like "Pedobear" - source

The civilian model for Hummer was made because of the persistence of Arnold Schwarzenegger, who saw an Army convoy while filming Kindergarden Cop and began to campaign for a civilian version to be available on the market

Symantec (Norton) had launched a totally random marketing campaign “Hack is Wack”. Contestants needed to submit their rap songs about cyber-crime, malware, hackers. The contest was endorsed by Snoop Dogg, contest's website was full of security holes and there were only ~200 contestants. - source

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Bacon & eggs is considered breakfast food thanks to a single marketing campaign by a bacon company.

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Pepsi's progressive president in the 1940s led a marketing campaign that put African Americans in a positive light, cornering an untapped market and taking advantage of Coca-Cola's hesitance to hire black workers.

In 2007 Boston Police Department shut down waterways, highways, and bridges after mistakenly identifing battery-powered LED placards of characters from the Adult Swim show Aqua Teen Hunger Force as improvised explosive devices. The devices were being used as a guerrilla marketing campaign.

Japanese people traditionally eat KFC for Christmas dinner, thanks to a successful marketing campaign 40 years ago. KFC is so popular that customers must place their Christmas orders 2 months in advance.

Because of a surplus of whole milk and milk fat, The USDA has worked with restaurants to expand their menus with cheese-laden products, including paying for a $12 million marketing campaign for Domino's to develop a new line of pizzas with 40% more cheese.

General Order No. 11 (1862) was an order issued by Ulysses S. Grant ordering the expulsion of Jews in his district, comprising areas of TN, MS, and KY as part of a campaign against a black market in Southern cotton, which he thought was being run "mostly by Jews and other unprincipled traders."

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In 1973 Enter The Dragon cost $850,000 to make. It made over $90 million at the box office, or, $508 million adjusted for inflation. Additionally, as part of a $1 million marketing campaign, Warner Bros offered free karate classes.

Thanks to a Japanese marketing campaign in 1974 called “Kurisumasu ni wa kentakkii!” or Kentucky for Christmas!, that eating KFC chicken on Christmas has become a tradition in Japan and over 3.6 million Japanese families eat KFC chicken on the holiday every year.

In the 90's, AOL logos were on 50% of all CDs produced and they spent over $300 million on the marketing campaign. During that time, they acquired a new customer every 6 seconds.

The traditional Christmas meal in Japan is KFC, after the hugely successful 1974 marketing campaign 'Kentucky for Christmas!'

Before the 1980s, Herpes was considered no worse than the common cold. Burroughs Wellcome, creator of Zovirax, hosted an advertising campaign to create a market for their new drug that included making the social stigma that we have today about the virus.

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In 1915, Wrigley's Gum shipped sticks of gum to every address listed in U.S. phone books for a marketing campaign.

Because of the successful “Kurisumasu ni wa kentakkii!” (Kentucky for Christmas!) marketing campaign in 1974, Japan can't get enough KFC on Christmas Day.

The "bacon and eggs" All-American breakfast idea was a PR marketing campaign by Edward L. Bernays (the nephew of Sigmund Freud) for a bacon company in the 1920's.

Americans exchange diamond rings because in 1938 De Beers decided that they would like us to. This is due to a stunningly successful marketing campaign in 1938. Not only is the demand for diamonds a marketing invention, but diamonds aren’t actually that rare.

The Energizer Bunny was created to mock the earlier marketing campaign of Duracell, whose "Drumming Bunny" trademark expired in 1988.

Rudolf the Red Nosed Reindeer was originally composed by a copywriter, as the marketing campaign for a promotional colouring book

When Campbell's heard about Andy Warhol's painting, it considered taking legal action but they decided not to. Years later the Warhol's "illegal" artwork is re-purposed into a marketing campaign for Cambell's

Blue M&M's only came about when a marketing campaign for the brand in 1995 asked consumers which color they would like to add to the candy. Blue was voted in.

In 2002 Microsoft launched an anti-Unix marketing campaign, the website of which was hosted on a Unix based server.

In the 90s during Pepsi's marketing campaign of using "points" to buy things, they hyperbolically put a Harrier Jet as an option of 7 Mil points and a guy won it and fought Pepsi in court for it when they said it was just a joke

Virgin America released a marketing campaign centred around a six hour long simulation of an average flight, BLAH Airlines. The six hour film premiered at a Dallas film festival, and whoever sat through the entire film got special rewards from Virgin America.

Diamonds are one of the most common gemstones on the planet and their high price comes from a decades old manipulative marketing campaign.

There was a marketing campaign for the move Saw V in 2008 that utilized customized phone calls and freaked people right the hell out.

In Japan, Christmas is heavily associated with cheap fried chicken as a result of a successful 70s marketing campaign from KFC.

Pusha T wrote the "I'm Lovin' It" jingle for McDonald's. That makes the rapper the composer of the fast food chain's longest-running marketing campaign in its 76-year history.

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