General Mills facts

While investigating facts about General Mills Cereal and General Mills Stock, I found out little known, but curios details like:

Breakfast wasn’t regarded as the most important meal of the day until an aggressive marketing campaign by General Mills in 1944. They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on the radio.

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General Mills cereal company removed the bee from boxes of Honey Nut Cheerios to raise awareness of declining bee populations

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In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across answering what companies does general mills own. Here are 36 of the best facts about General Mills Careers and General Mills Coupons I managed to collect.

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Following “Dunk-a-roos” being discontinued in the United States in 2012, General Mills in 2016 encouraged Canadians traveling to the United States to bring the snack to Americans who wanted it in a campaign called "Smugglaroos", as the product still remains in production in Canada
The iconic baker known as Betty Crocker never actually existed, and was merely a marketing tool created by General Mills.
General Mills’ Wheaties cereal contain so many metal fragments they could actually be lifted with a magnet
General Mills was called out by the FDA for marketing Cheerios in such a way that they were considered "an unapproved drug".
Lucky Charms were created in 1963 by a General Mills employee after he chopped of pieces of Circus Peanuts candy into a bowl of Cheerios and fell in love with the flavor combo
The US Navy could not find anyone willing to build the Alvin Submersible, so General Mills Cereal Company was hired to create the sub instead
Hall of Honor members include Mike McCormack, former executive consultant, general manager and president, and Sam Mills, leader and gentleman linebacker.
General Mills is planning to bring back fruit shaped Trix. (Info about Trix shapes found after info about Trix color)
Pillsbury refrigerated products are owned by General Mills but Pillsbury baking products (mixes) are owned by JM Smucker.
A recent medical study that discredited a low sugar diet was funded by Coca Cola, Hershey's, General Mills, and several other major food companies.

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At one time General Mills' monster cereals line represented five classic movie monsters including Fruity Yummy Mummy and Fruit Brute as the werewolf. - source

The Skyhook high altitude ballon (used by the US Navy in the 40's and 50's) was developed by the Aeronautical Division of General Mills (yes, that General Mills) - source

General Mills, the American cereal company, created a aeronautical research division and electronics division

William A. Mitchell, a research chemist who worked for General Foods invented Pop Rocks. By accident. He was working on an instant soft drink when he accidentally mixed the first Pop Rocks prototype. General Mills was not impressed, but Mitchell patented Pop Rocks in 1956. - source

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General Mills was contracted to build and launch reconnaissance and research balloons for the US government, using the materials and methods that produce the plastic bags for breakfast cereals today.

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Olive Garden was started by cereal giant General Mills.

The Peter Thiel Burger King scene From HBO's Silicon Valley is based on Bill Gates real life fixation on peas. General Mills saw the power of plant protein and stocked up, creating global scarcity, which inspired Gates to invest.

The Psychic Readers Network sued General Mills over a French Toast Crunch commercial starring Miss Cleo

The cereal company General Mills funded $5000 to support a WWII program that placed pigeons as bomb pilots

"Super Moist" is trademarked by General Mills.

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One of the General Mills Monster Themed Breakfast Cereal, Franken Berry, included an indigestible pigment that turned some children's feces pink.

The DVS Alvin, a manned submersible used to explore the wreck of the RMS Titanic, was built by in Minneapolis, MN by General Mills (the cereal company)

General Mills and Nestle have a global partnership to help make ready made cereal more popular in countries outside of the US, and therefore, in many foreign countries (including the one I just moved to), Cheerios are made by Nestlé

Reptile mills exist and, just like puppy mills, they're full of animal abuse, neglect and general mistreatment including lack of vet care, water, and other basic necessities.

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The Cookie Monster wasn't originally created for Sesame Street. He was designed, with another 2 monster, to be on a General Mills commercial but it was never aired. All 3 monsters made it onto Sesame Street with Cookie Monster being the only permanent star.

Colby Nolan was awarded an MBA by Trinity Southern University in 2004. Trinity Southern University was a diploma mill and Colby Nolan was Pennsylvania's Dy Attorney General's pet cat. The bogus online university was busted in the undercover operation and the owners were penalized severely.

General Mills reformulated their cereals to be healthier changing the taste forever.

Breakfast wasn't regarded as the most important meal of the day until an aggresive marketing campaign by General Mills (1994). They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on radio.

General Mills used to manufacture spy baloonns over the Soviet Union for the US during the Cold War

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