De Beers facts

While investigating facts about De Beers Diamonds and De Beers Group, I found out little known, but curios details like:

China creates so much synthetic diamonds that are identical to real diamonds that prices of diamonds are being driven down and De Beers has created a university to study how to identify "natural" and "man made" diamonds because no experts can tell the difference.

how de beers made diamonds forever?

De Beers has spent millions trying to detect the difference between "real" diamonds and modern lab-grown diamonds - so far to no avail - as the diamond supply floods with cheap chinese lab-grown gems.

Who is de beers and what do they do?

In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across answering what is de beers diamond company. Here are 35 of the best facts about De Beers Canada and De Beers Careers I managed to collect.

what is de beers?

The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.
The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.
De Beers no longer controls the diamond market and prices are set by market forces after a century long monopoly
2-month salary rule for engagement rings is a marketing ploy designed by De Beers diamond cartel
Diamonds aren’t rare; their demand is a marketing invention. In 1938 De Beers hired an ad agency who arbitrarily decided that a diamond engagement ring is worth 1 month’s salary. It worked so well they increased it to 2 months’ salary. De Beers carefully restricts supply to keep the prices high.
Cinco de Mayo is bigger in the US than it is in Mexico, mostly because beer manufacturers saw it as a marketing opportunity in the 1980's
Jimmy Carter de-regulated the beer market in 1979, opening back up to craft brewers in USA.
De Beers, the world's biggest diamonds company, started selling synthetic diamonds for the first time in its 130-year history. The manufacturing process has become so perfect that it has become difficult to tell the difference between synthetic and natural diamonds.
Diamonds are not actually rare and are only expensive because the De Beers group owns 90% of the diamond supply and keeps the supply in the market low to keep prices high. They invented the idea that diamonds are an old human tradition for marriage in the 1930s to sell to the American market.
The tradition of giving a diamond to your fiance was more widely popularized in 1947 with a De Beers advertising campaign that increased diamond sales by 50%.

de beers facts — What is a de beers sightholder?

Why does de beers control the diamond market?

You can easily fact check it by examining the linked well-known sources.

Cinco de Mayo is virtually ignored in Mexico and only became popular in the 80s when beer companies started to promot it.

Americans purchase more beer on Cinco de Mayo than for the Super Bowl or St. Patrick's Day - source

Cinco de Mayo has always been bigger in California than Mexico. Its popularity spread across the US in the 80s, when beer manufacturers saw it as a marketing opportunity. - source

Americans drink more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day.

Diamond really has no value. De Beers created an ad that convinced generations of young men and women that diamonds are valuable and synonymous with love - source

When was de beers founded?

Americans exchange diamond rings because in 1938 De Beers decided that they would like us to. This is due to a stunningly successful marketing campaign in 1938. Not only is the demand for diamonds a marketing invention, but diamonds aren’t actually that rare.

How de beers controls diamonds?

The idea that a man should spend a significant fraction of his annual income for an engagement ring originated 'de novo' from De Beers marketing materials in the mid-20th century in an effort to increase the sale of diamonds in the 1930s.

The modern concept of a diamond engagement ring is largely due to a marketing slogan from the De Beers company from 1946.

Contrary to popular belief De Beers does not own 90% of the diamond market. Current market share currently sits at around 40%. Also, 15% of De Beers is owned by the government of Botswana.

De Beers marketshare of the diamond industry went from ~80% in the 1980's to ~35% today

The Rhodes Scholarship is named after the man who founded De Beers and planted the seeds of apartheid in South Africa

When did de beers start?

2-month salary rule for engagement rings is a marketing ploy designed by De Beers urban diamond cartel

The idea of Engagement Rings were just an ad campaign started by De Beers while they were controlling the supply and demand of Diamonds in the 1900.

The De Beers Company Used Very Clever Marketing to Associate Love and Commitment to Diamonds

How de beers became a monopoly?

The founder of the Rhodes scholarship, Cecil Rhodes, was also the founder of the De Beers mining company and also a key figure in setting up apartheid in South Africa

Many of the world's best known luxury brands (Moët, Louis Vuitton, Hennessy, Hublot, TAG Heuer, De Beers,...) are owned by the same company, LVMH.

Engagement rings are a complete sham, invented in the last century through a marketing campaign by the De Beers corporation to sell more diamonds.

The wealthy founder of the Rhodes scholarship and De Beers diamond co., Cecil Rhodes, believed the British to be a superior race and attempted to start a worldwide secret society with the aim of extending British rule throughout the world.

Cinco de Mayo is a bigger celebration in the U.S. than in Mexico, and became popular largely through beer advertisements.

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