Test Audiences facts

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Test audiences hated 'Dirty Dancing' and the producer was so disappointed in the final product he said "Burn the negative, and collect the insurance." Expected to be a box office bomb, instead was a smash hit,was the #1 video rental of '88, and was first film to sell a million copies on video.

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Ron Howard stated that, after the first test preview of the film Apollo 13, one of the comment cards indicated "total disdain"; the audience member had written that it was a "typical Hollywood" ending and that the crew would never have survived.

In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across. Here are 40 of the best facts about Test Audiences I managed to collect.

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A complaint among test audiences for the film Good Night, and Good Luck, was that the actor playing Joseph McCarthy was too over the top and wasn't believable, not realizing that the film used actual archive footage of McCarthy himself.
During the scene for the 2008 film Cloverfield in which the head of the Statue of Liberty falls onto a city street, the head's size is larger than its actual size in real life. Originally it was made properly to scale, but test audiences complained it looked too small and unrealistic.
One of the most famous lines in movie history, "You're going to need a bigger boat" from Jaws, was actually an ad-lib on set; furthermore, the audience screams at test screenings obscured the line, leading to a longer pause before hearing the line.
Warner Bros held two test screenings of its animated movie "Thumbelina". The first time around, the audience reaction was flat. For the next test, they prefaced the exact same footage with the Walt Disney logo. The test scores soared
A test pilot for the Boeing 707 airplane prototype performed a roll in front of the audience attending an international airline summit in Seattle. When asked what he was doing by his boss, he replied "selling airplanes."
2 versions of 'Mad Max: Fury Road' were made: a PG-13 version and an R-rated version. Test audiences preferred the R-rated version, so that's what was released.
Ed O'Neill was so typecast while on Married with Children, that his scenes were removed from a non-comedy film after a test audience laughed when he was on the screen.
The movie "Dodgeball"(2004) has an alternate ending where Average Joe's gym loses, and the movie ends abruptly. It was changed because of negative test audience reactions.
A game show has tested the idea of fairness across cultures. In the US, the audience helps contestants. In Russia, they purposefully give the wrong answer. In France, they give the wrong answer if they feel the contestant isn't smart enough to deserve to win the money

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During audience testing for the 2005 movie "Good Night, and Good Luck" a common complaint was that the actor portraying Joseph McCarthy was overacting, not realizing that it was the actual McCarthy through archive footage.

While on a goodwill tour in Beijing, STS-3 commander Jack Lousma displayed a photo he took of a "beautiful emerald-colored lake" and was surprised by the audience's reaction. He later learned that the picture was of an atomic test site for the Chinese nuclear program meant to be kept top secret - source

The James Bond film "License to Kill" was originally titled "License Revoked", but was changed after American test audiences thought the title referred to Bond's driver's license instead of his license to kill from MI6. - source

Rowan Atkinson's character Mr. Bean was tested early on in development by performing in front of a French-speaking audience at the Just for Laughs festival to ensure the character could transcend language barriers.

South Park was in danger of being canceled before it even aired when the show fared poorly with test audiences, particularly with women. - source

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Hancock originally had a much different second half. In the original script, the second half of the movie was much darker, so much so they scrapped it after testing poorly with audiences. It ends with Hancock unloading a full pistol magazine into his head to no avail.

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Once the filming of Rambo was completed, the movie underwent a screen test. It included the original ending as written by David Morrell. In this ending Rambo committed suicide by shooting himself after Trautman refused to shoot Rambo. The audience went nuts, so they changed the ending

Loki's death was intended to be final in Thor The Dark World but test screening audiences didn't accept it.

The scene depicting the serial killer's death in Peter Jackson's The Lovely Bones was reshot to be more gruesome due to test audiences saying the characters death was not violent enough and not and they wanted to see the character in more pain

On the post STS-3 goodwill tour in Beijing, Commander Lousma displayed a photo of a beautiful emerald lake in China and was caught off guard by the audience's reaction. He later learned that the picture was likely of a secret atomic test site for the Chinese nuclear weapons program.

Dirty Dancing was expected to flop on release. The film was poorly tested with audiences and it was originally scheduled to show in cinemas for one weekend before going straight to VHS.

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In the original rough cut of Child's Play, Jessica Walter (Lucille Bluth, Malory Archer) was the voice of Chucky. After poor reception from test audiences, Walter's voice was replaced with Brad Dourif.

A series of Muppet PSAs were never aired because test audiences were more interested in emulating the deadly antics of the antagonist, a monster called Sneegle.

In the original ending of "Little Shop of Horrors, Audrey II (the plant) killed both Seymour and Audrey and ended up taking over the world. Test audiences reacted negatively so Frank Oz shot a different ending, where both protagonists lived happily ever after and electrocuted the plant to death.

William Defoe's penis is so big it actually scared test audience's for antichrist. They decided to make a smaller prosthetic for the scenes.

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Studio execs were nervous about keeping the cat electruction scene in "National Lampoon's Christmas Vacation" out of fear of offending animal lovers. It was deemed worthy of keeping after test audiences ranked it as their favourite scene.

The original draft of Luc Besson's 1994 film Leon included an outright sex scene with the 12 to 13-year-old Matilda character and the much older Leon. This scene (and several others) were removed from the US release after making test audiences, as well as others, extremely uncomfortable.

In 1992, children in a test audience for Sesame Street’s episode "Snuffy's Parents Get a Divorce" were so confused and distressed by the show that producers declined to air it at the time. Sesame Street did not address the topic of divorce until 20 years later, in 2012.

After a test preview for Apollo 13, an audience member said he disliked the movie because it had a "typical Hollywood ending" and that the crew would never have survived.

One of Bean's earliest appearances occurred at the "Just for Laughs" comedy festival in Montreal, Quebec, Canada in 1987. Atkinson's act at the festival was a test platform for his character and he wanted to see how his character's physical comedy would fare with a non-English speaking audience.

The original version of the 1995 film "Mallrats" was entirely reworked due to negative reception from test audiences (e.g., the Governor's Ball opening scene, no mention of Julie Dwyer, extended/alternate scenes, etc). It was included as part of the film's 10th anniversary DVD release in 2005.

That, in comparison to the original, the 2004 'Dawn Of The Dead' remake by Zac Snyder featured only short one-to-two close-ups of the Undead; the advance of special fx and make-up made test audiences uncomfortable with zombies that looked too 'human'.

The movie "Dodgeball"(2004) has an alternate ending where Average Joe's gym loses and it cuts to the credits. It was changed because of negative test audience reactions.

A complaint among test audiences for the film Good Night, and Good Luck, was that the actor playing Joseph McCarthy was too over the top and wasn't believable, not realizing that the film used actual archive footage of McCarthy himself.

Dad's Army was almost borderline in its approval (just over 60% of the test audience approved), some loved the humour and thought it brought back find memories, while others were incredulous at the plot devices and did not approve of the "buffoonery".

The first screening of Jaws before an audience was a test showing in a Dallas cinema, following The Towering Inferno

The movie King Arthur(2004) had a directors cut released with changed scenes, including an alternate ending that was replaced entirely due to poor response from test audiences.

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