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In 1987, Corona sales plummeted when a rumor spread that their workers were peeing in their beer. The company traced its origins back to Heineken, whom Corona sued for $3 million in damages, but their reputation still suffered and their product was referred to as “Mexican piss water” for years.
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In 1986, '60 Minutes' ran a scathing exposé on the Audi 5000, alleging it could wildly accelerate on its own. However, their on-air demonstration used a rigged car to show falsified results. Gov't tests later vindicated Audi but their sales had already plummeted. '60 Minutes' never apologized.
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There was once an appetite suppressing candy called Ayds, in the late 1980's due to public awareness of the aids crisis, similarities in name and the fact both could cause weight loss, sales plummeted by as much as 50%. Resulting in the eventual discontinuation of the brand.
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John F. Kennedy was the first president to not wear a hat during his inauguration speech. Sales of men's hats plummeted and due to this and other factors, have never recovered.
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In 1996, after the Sugar Puffs mascot 'the Honey Monster' appeared in an advert playing football for Newcastle United, sales of the cereal in nearby Sunderland plummeted. The boycott continued until 2009, when Honey Monster appeared in an ad wearing a Sunderland shirt.
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In 1986, '60 Minutes' ran a scathing exposé on the Audi 5000, alleging it could wildly accelerate on its own. However, their on-air demonstration used a rigged car to show falsified results. Gov't tests later vindicated Audi but their sales had already plummeted. '60 Minutes' never apologized.
