Stevens Aviation facts
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When Southwest began using the motto "Just Plane Smart," Stevens Aviation, which had been using "Plane Smart," advised of infringing its trademark. Instead of a lawsuit, the CEOs staged an arm wrestling match. The loser paid to a charity of his choice and the winner claimed the motto.
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In 1992, instead of engaging in a messy legal battle over the use of a slogan, the CEOs of Southwest Airlines and Stevens Aviation simply arm-wrestled for whose company would own it.
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Instead of going to court over a copyright infringement dispute, the CEOs of Southwest Airlines and Stevens Aviation challenged each other to an arm wrestling duel via humorous letters. No lawyers were ever involved, and the men honored the outcome of the match.
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In 1992 the CEO of Southwest Airlines and the CEO of Stevens Aviation settled a copyright dispute with arm wrestling match for the rights to use the slogan "Plane Smart."
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The CEOs of Southwest Air and Stevens Aviation once had an arm wrestle to decide the future of a patent dispute.
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The CEOs of Southwest Airlines and Stevens Aviation once settled a dispute over the motto "Just Plane Smart" by staging an arm wrestling match. Stevens Aviation won and immediately granted use of the motto to Southwest.
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In 1992, instead of engaging in a messy legal battle over the use of a slogan, the CEOs of Southwest Airlines and Stevens Aviation simply arm-wrestled for whose company would own it.
