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Sears Ad facts

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In 1955, Sears published a phone number that kids could use to "call Santa". However, due to a misprint, the number Sears printed redirected to NORAD's top secret emergency line. Rather than having the ad pulled, NORAD decided to "track" Santa's progress, which they continue to do to this day.

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The NORAD Tracks Santa tradition started when a misprinted Sears ad for calling Santa directed to NORAD instead.

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  1. The NORAD Santa Tracker started as a typo in a Sears ad that listed the number to the RED PHONE at Air Defense Command as Santa's Hotline and a Colonel that played along.

  2. In 1955, a Sears ad accidentally printed a wrong number for their "Santa hotline". The number rang up a secret military phone at NORAD, meant to be used in case of a Russian attack. Children called the hotline asking for Santa Claus, and the NORAD Santa Tracker was born.

  3. "NORAD tracks Santa", began with CONAD in 1955. A Sears ad misprinted a number that was for children to call "Santa" to find out his location. Instead, it directed children to CONAD, the precursor to NORAD. They played along, and to this day it's staffed by unpaid volunteers every year.

  4. NORAD's Santa Tracker started by accident in 1955, with a Sear's newspaper ad. The ad gave out a phone number which children could call to reach Santa. However, The number was a misprinted typo; It turned out to be a Cold War related secret military phone line.

  5. The NORAD Santa Tracker started as a typo in a Sears ad that listed the number to the RED PHONE at Air Defense Command as Santa's Hotline and a Colonel that played along.

  6. NORAD's Santa tracker all started with a misprint 60 years ago in a SEARS ad when they accidentally published a secret military hotline number.

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In 1955 a Sears ad accidentally started the "Santa Tracker" idea - a typo directed kids to call a top secret phone hotline at what is now Norad!

The tradition of NORAD Tracks Santa began after a Sears ad with a hotline to Santa was misprinted, accidentally giving out the phone number of the local air defense command in Colorado Springs (CONAD). The Colonel on duty ordered his staff to play along. - source

NORAD started their annual Santa Tracker after a Colorado Springs newspaper included the wrong phone number in a Sears ad

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