Bunny Duracell facts

While investigating facts about Bunny Duracell Costume and Energizer Bunny Duracell, I found out little known, but curios details like:

The Duracell Bunny promotes battery everywhere in the world, except for the USA and Canada where Energizer holds the trademarks to a "battery bunny"

how much is a duracell bunny worth?

Duracell outside of the US airs commercials featuring a Duracell Bunny while inside of the US only Energizer features a Bunny. This is because the Duracell Bunny predates the Energizer Bunny and in 1980 Duracell failed to renew their trademark in the US and Energizer trademarked it instead.

What colour is the duracell bunny?

In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across answering what is the name of the duracell bunny. Here are 24 of the best facts about Pink Bunny Duracell and Drumming Bunny Duracell I managed to collect.

what is the duracell bunny called?

1. The Duracell Bunny is banned in the US, and the Energizer Bunny was made to rival it

2. The Energizer bunny was intended to be a parody of Duracell, which advertised using a pink bunny mascot as early as the 70s (15 years before Energizer). However, Energizer got the trademark first, and last year sued Duracell for selling their original pink bunny packaging in some US stores.

3. The Energizer Bunny ad campaign did not lead to increased sales. In fact, Energizer's sales fell. It is speculated consumers associated the bunny with Duracell batteries and purchased them instead.

4. The Energizer Bunny is only in America because Duracell failed to renew their US trademark for a battery bunny. Elsewhere in the world Duracell advertises with a bunny.

5. Prior to the Energizer Bunny becoming famous as the face of Energizer batteries, a pink bunny was used by Duracell. Duracell forgot to renew their trademark and Energizer scooped it up.

6. The Energizer Bunny was created to mock the earlier marketing campaign of Duracell, whose "Drumming Bunny" trademark expired in 1988.

7. Europe has the duracell bunny, and it came before the Energizer Bunny

Why is the duracell bunny pink?

You can easily fact check it by examining the linked well-known sources.

A Duracell Bunny mascot predates the more famous Energizer Bunny by 16 years.

There is the Duracell Bunny in Europe while the U.S and Canada has the Energizer bunny, because Energizer acquired the trademark after Duracell failed to renew it. - source

The Duracell battery company used a rabbit mascot ("The Duracell Bunny") in the US until the late 1980s when Energizer decided to make a parody of it ("The Energizer Bunny").

There was a Duracell Bunny before the Energizer Bunny - source

When did duracell bunny start?

The Energizer Bunny is not an original concept. It was introduced in 1988 as a parody of the Duracell Bunny, a mascot first used by the aforementioned battery company fifteen years prior to the introduction of the Energizer rendition.

How old is the duracell bunny?

The Energizer bunny only exists because the company paradied Duracell's similar pink bunny mascot after Duracell forgot to renew a patent.

The Energizer Bunny was first introduced as a response to the Duracell Bunny. The Duracell Bunny no longer appears in North America due to Energizer filing a trademark claim for the marketing use of a "Battery Bunny" in the United States and Canada. It is still used in Europe and Australia.

Duracell was the first to use the iconic pink bunny in an advertising campaign. Energizer stole the idea shortly after this ad ran.

The Energizer Bunny was a response to the Duracell Bunny, which came first