Brand Karhu facts
While investigating facts about Karhu Brand and Karhu Brand History, I found out little known, but curios details like:
Adidas acquired its signature 3-stripe logo from a Finnish athletic footwear brand named Karhu Sports for two bottles of whiskey and the equivalent of 1600 euros
how brand ambassadors work?
A Finnish sports brand Karhu Sports sold the three stripe trademark to Adidas for (the equivalent of) €1,600 euros and two bottles of Whiskey.
What are brand ambassadors?
In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across answering what do brand ambassadors get. Here are 5 of the best facts about Is Karhu A Good Brand and Karhu Sneakers Brand I managed to collect.
what brand ambassadors do?
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In 1951, a little known German company called Adidas purchased a 3-stripe brand logo from a small Finnish company called Karhu for the equivalent of 1,600€ and two bottles of "good whiskey". The 3-stripes have gone on to become one of the most recognizable logo's in history.
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The "three stripes" Adidas is known for was originally trademarked by Finnish sports brand Karhu and sold in 1951 for "the equivalent of 1600 euros and two bottles of whiskey"
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In 1951, a Finnish sports brand Karhu Sports sold the three stripe trademark to a then little known Adidas for approx. 180€ (the equivalent of 1,600€ in 2011) and two bottles of Whiskey. The Three Stripe trademark is now worth over $300 million.