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Phrase Kitto facts

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KitKats are popular in Japan because their name sounds like the Japanese phrase "kitto katsu" which means "you will surely win".

KitKat sounds similar to the Japanese phrase kitto katsu: ‘you will surely win' and exam-sitting students in Japan are sent one for good luck

In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across. Here are 5 of the best facts about Phrase Kitto I managed to collect.

  1. Nestle partnered with Japan Post to sell Kit Kats in 20,000 post offices across Japan. Marketing of Kit Kat is believed to have benefited from the phrase "Kitto Katsu," meaning "You will surely win" and the bars are commonly mailed as a good luck charm to university students before exams.

  2. Nestlé partnered with Japan Post to sell Kit Kats in 20,000 post offices across Japan. Marketing of Kit Kat is believed to have benefited from the phrase "Kitto Katsu," meaning "You will surely win" and the bars are commonly mailed as a good luck charm to university students before exams.

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