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Japanese students tend to bring along a KitKat to an exam as it's pronounced Kitto Katsu in Japanese which means certainly win

KitKats are popular in Japan because their name sounds like the Japanese phrase "kitto katsu" which means "you will surely win".

In my opinion, it is useful to put together a list of the most interesting details from trusted sources that I've come across. Here are 9 of the best facts about Kitto Katsu I managed to collect.

  1. Kit Kats became so popular in Japan because of a literal translation of "kitto katsu", which means "Surely win" and lead to the implication of the bar giving good luck (making it a popular snack, especially before exams.)

  2. KitKat sounds similar to the Japanese phrase kitto katsu: ‘you will surely win' and exam-sitting students in Japan are sent one for good luck

  3. Nestle partnered with Japan Post to sell Kit Kats in 20,000 post offices across Japan. Marketing of Kit Kat is believed to have benefited from the phrase "Kitto Katsu," meaning "You will surely win" and the bars are commonly mailed as a good luck charm to university students before exams.

  4. KitKat has nearly 300 different flavours in Japan to account for their different flavour profiles. Students also consider them to be a good luck charm before exams because the name KitKat is associated with the coincidental cognate 'Kitto Katsu', which means "You will surely win" in English

  5. Nestlé partnered with Japan Post to sell Kit Kats in 20,000 post offices across Japan. Marketing of Kit Kat is believed to have benefited from the phrase "Kitto Katsu," meaning "You will surely win" and the bars are commonly mailed as a good luck charm to university students before exams.

  6. Kit Kats are super popular in Japan because "Kitto Katsu" roughly translates to "surely win." This has inspired Nestle to introduce over 200 Kit Kat flavors in Japan

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